TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created videos appearing in their timelines. This move comes as the service announced that it now features over 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a widespread launch. This shift coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this content is classified as mass-produced AI material, a label for inferior, mass-produced content that is typically absurd or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we want to give people the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its service tagged as made with AI. Collectively, more than 100 million videos are submitted to the app each day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI-generated videos they watch by using the “manage topic” setting in the platform and picking the AI content topic. Other topics that can already be adjusted under the tool cover current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
Its policies oblige users to tag lifelike AI-generated content, and it bans malicious AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an AI-generated label to content produced via its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will assist non-profit groups specializing in teaching computer science.
Content Safety Approach
The video-sharing app has supported its content review process, during discussion over plans to make redundant numerous content moderators in the UK. TikTok is set to cut hundreds of positions in its user protection department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would still have a role, but AI can shield workers by removing the most graphic content prior to it is viewed by humans. The platform reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
